April 9, 2012


explore-blog:

Guy Kawasaki, one of the original Apple employees responsible for marketing the Macintosh in 1984, on 12 lessons he learned from Steve Jobs.

  1. “Experts” are clueless
  2. Customers cannot tell you want they need
  3. Biggest challenges beget the best work
  4. Design counts
  5. Use big graphics and big fonts “A rule of thumb for fonts: Find out who the oldest person is in the audience, divide his or her age by two.”
  6. Changing your mind is a form of intelligence
  7. “Value” ≠ “price”
  8. A players hire A+ players
  9. Real CEOs demo
  10. Real entrepreneurs ship
  11. Marketing = unique value
  12. Some things need to be believed to be seen

( Read It Later List)

43 notes

repeat from Explore

43 Notes

  1. daretothink reblogged this from explore-blog
  2. fire-follower13 reblogged this from explore-blog
  3. ideacracker reblogged this from explore-blog
  4. leftlanemusic reblogged this from explore-blog
  5. graceyu reblogged this from explore-blog
  6. nm2208 reblogged this from zeddified
  7. brianjhanson reblogged this from explore-blog
  8. cjew reblogged this from explore-blog
  9. darkwake reblogged this from explore-blog
  10. almahoffmann reblogged this from explore-blog
  11. outsideinsideboston reblogged this from explore-blog and added:
    I love Steve Jobs and this is why!
  12. floatli reblogged this from explore-blog
  13. zeddified reblogged this from explore-blog
  14. ricardocamargo reblogged this from explore-blog
  15. la-grande-vie reblogged this from explore-blog
  16. explore-blog posted this